Paso Wine Month Starts Now. This Is Your Way In.
May 1 marks the beginning of Paso Wine Month—a moment that brings the region into focus.
At Serial Wines, we’re proud to be part of it.
Over the past year, we’ve been building toward a new way to experience Paso Robles—one that feels more connected, more personal, and more in step with how wine is discovered today. From the debut of our Sauvignon Blanc—bright, expressive, and distinctly Paso—to a series of immersive programs, everything is designed to bring you closer to the region itself.
This month, it all comes together.
Opening the Door to Paso
Paso has always been worth the trip. Now, we’re making it easier to get there.
Through a national initiative spanning retail, digital, and on-premise experiences, Serial is creating new entry points into the region—designed for a more modern wine drinker, without losing what makes Paso exceptional.
Across select retail partners, you’ll find:
- AI-powered taste profiling that refines and personalizes your preferences
- Chef-developed pairings that elevate everyday occasions
- A sweepstakes experience designed to bring guests directly to Paso Robles
It’s a more seamless, more curated path—from first discovery to a glass in Paso.
Experience It In Paso
For those already here—or planning to be—Paso Wine Month unfolds at the Serial Tasting Lounge and across the region. Explore the full lineup below and reserve your place.
Live Music at the Serial Tasting Lounge
Friday, May 1 | 7–10 PM
Friday, May 22 | 7–10 PM
Settle into the Serial Tasting Lounge for live music and an evening of wines from the Serial lineup. On May 1, enjoy sounds from John Milsap; on May 22, Sami Rouissi takes the stage.
Mother’s Day Brunch
Sunday, May 10 | 10 AM–2 PM
Celebrate Mom the Serial way—with a curated brunch board by in-house chef Logan Foos, thoughtful wine pairings, and a refreshing MOMosa to start. Settle in, savor every bite and sip, and make the day feel truly special.
Paso Wine Fest: Grand Tasting
Saturday, May 16 | 12–4:30 PM
Serial Wines will be pouring at the Grand Tasting again this year, joining more than 120 Paso wineries for one of the region’s signature celebrations. Find us there and experience our latest releases alongside the best of Paso.
Sip & Slip Into Whites
Saturday, May 23 | 12–3 PM
Memorial Day Weekend marks the return of white. Join us downtown at the Serial Tasting Lounge for an afternoon of white wines, including our inaugural 2025 Serial Sauvignon Blanc Paso Robles, 2024 El Pomar District Clairette Blanche, and 93-point 2024 Serial White Blend Paso Robles—plus oysters on ice, seasonal bites, and more.
Why It Matters
Paso Robles continues to evolve—gaining recognition not just for what it produces, but for how it makes people feel.
Serial exists at that intersection.
From a first introduction at retail to time spent in our tasting lounge, every detail is designed to create a sense of place—one that feels considered, elevated, and distinctly Paso.
Join Us
Paso Wine Month is an opportunity to experience the region with intention.
We’ll be here—ready when you are.