A Season of Gratitude at Serial Wines
Paso Robles shifts in autumn. The light goes softer, the days shorten, the vineyards exhale. It’s a season that asks you to look up for a second — to notice what’s been building all year. Thanksgiving is our excuse to do exactly that.
We’re grateful, yes. But not in a Hallmark way. In the real way: for the people and places that make Serial possible, and for the curiosity that keeps it moving forward.
Our Vineyard Partners
Serial starts long before the cellar. It begins in the vineyards — scattered across Paso Robles and beyond — where growers farm with intention, restraint, and a belief that character is worth chasing. We’re grateful to work with partners across the Adelaida District, Willow Creek, Estrella, El Pomar, the Highlands, and Santa Margarita Ranch, along with the incredible teams at Halter Ranch, Hawks Hill Ranch, Defiance Vineyard, and Bien Nacido Vineyard. Each site brings its own edge, its own energy, its own truth to the wines — the structure you feel in our Cabernets, the lift in our blends, the details you taste long after the glass is set down.
And then there’s Deseo — our estate vineyard — where the work falls under the quiet precision of our vineyard manager, Jesus Velasquez. Deseo is a study in patience and potential, a place that keeps revealing new layers each season. It’s where our 2024 Serial Deseo Vineyard Rosé, Estrella District takes shape, bright and expressive, and where we get to farm with our own hands, experiment with our own instincts, and watch the landscape write itself into the fruit.
To all of our growers, partners, and to Jesus at Deseo: your skill, nerve, and feel for the land shape every vintage we make.
The People Who Choose Serial
You found us because you were looking for something. Not a brand that shouts, but one that signals. Wines with a point of view. Paso Robles through a sharper lens.
Whether Serial shows up at your table, on your porch, or across the bar from a good conversation — you give these wines their real life. Thank you for choosing discovery over default, and for making room for us in the moments that matter.
For many of you, your first encounter was through one of our tastings. We’re grateful you stayed.
Our Collective Members
You’re the ones who lean in. First to taste, first to ask questions, first to get excited about a release that doesn’t fit the usual script.
Your trust lets us stay curious — to chase new sites, new blends, new expressions of Paso. Serial isn’t a finished idea, and you make that possible.
The Serial Team
Every bottle carries a lot of hands. Quiet skill, long days, high standards, and a shared refusal to cut corners.
We’re grateful for the people behind the work — Jeff Kandarian, our winemaker, whose instincts shape every vintage, and the hospitality team who bring the wines to life every day. A special thank you to Terri Harrington, our tasting room manager, and Jennie Joslin, our tasting room lead — the ones who make Serial feel effortless to experience and serious in its intent.
Paso Robles Itself
This place is the anchor. The heat, the limestone, the wide-open edge of it all. Paso doesn’t make polite wine. It makes wine with structure, energy, and something to say.
We’re thankful to work here, and grateful for the community that surrounds us — from the growers and artisans to organizations like the Paso Robles Wine Country Alliance, who continue to champion this region and the people shaping it.
Every bottle we make is, in some way, a translation of this place.
The Nods Along the Way
To everyone who’s written about the wines, poured them, scored them, or told a friend — thank you. Recognition matters mostly because it means the message is landing: Paso Robles is deep, and there’s more to uncover.
A special thanks to James Suckling and Sunset International, — whose recognition this year affirmed the work happening in our vineyards, cellar, and glass. From 90-point scores across the portfolio to a Double Gold, 96-point award for our Albariño, we’re grateful for every nod.
Looking Ahead
Harvest is in the rearview, the cellar is full, and the next chapter is already taking shape. We’re heading into the new year grounded, grateful, and still doing what Serial was built for: making wines for people who want to discover.
From all of us at Serial Wines, happy Thanksgiving.
Here’s to good company, great food, and bottles that keep the night interesting.
Thank you for being part of this. Cheers!