Our Story

After years farming grapes in Napa Valley, I decided to explore a new terroir, Paso Robles.

Serial Wines comes from the idea that we will be producing a series of wines from the region. I chose Paso Robles and surrounding micro-climates for outstanding fruit quality at approachable pricing.

Here, I could make the rich, opulent wines for which we have become known, without an indulgent price tag. Serial Red Blend started the series in 2015 with unique labels of original artworks representing the diversity of the blend. Serial Cabernet Sauvignon followed. These wines will soon be joined by single-grower cabernet sauvignons and a surprising rosé from the region.

I am hopeful that our excitement and commitment to the region and these
wines are captured in each bottle.


John Anthony Truchard