Not every vineyard earns a reputation that spans generations. Bien Nacido is one of the rare few.

For more than fifty years, this iconic Santa Maria Valley site has been recognized as one of California’s most celebrated vineyards. Shaped by cool Pacific winds and one of California’s longest growing seasons, Bien Nacido has become renowned for producing remarkable fruit—and some of California’s most distinctive cool-climate Syrah.

On every bottle of Serial Wines, you’ll find a moth.

It is more than an emblem. It is a symbol of curiosity—of following what draws you in. Just as a moth instinctively follows the light, every Serial wine follows its origin, revealing the distinct character of Paso Robles through vineyard, vintage, and place.

May 1 marks the beginning of Paso Wine Month—a moment that brings the region into focus.

Paso Robles brand expands its portfolio and discovery-driven programs as the region continues to gain national momentum

Psychological thrillers meet bold, suspense-worthy pours in this perfectly paired lineup of Serial Wines designed to match every twist and turn.

A bold holiday pairing guide matching classic seasonal dishes with Serial’s expressive Paso Robles wines.

A reflective Thanksgiving message celebrating the vineyards, partners, team, and community that shape Serial Wines and the Paso Robles spirit behind every bottle.

A suspense-filled luxury getaway giveaway—Serial Wines partners with Murder Mystery Weekend™ for a chance to win an immersive escape where intrigue meets every pour.

Serial Wines supports the Paso Robles Wine Country Virtual Auction with an exclusive harvest experience that celebrates community and craftsmanship.

Serial Wines earns Double Gold and Gold honors from Sunset for its standout 2023 Albariño and White Blend.

Serial Wines turns up the heat this summer with live music, immersive tastings, bold varietal celebrations, and unforgettable nights in Paso Robles.

Serial Wines sources from Paso Robles’ most distinctive AVAs to craft bold, expressive bottles shaped by place, tension, and unapologetic identity.