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After years of farming cabernet sauvignon in the Napa Valley I decided to

explore some new opportunities and start a Paso Robles-focused

wine program and call it Serial.

The name comes from the idea that we will be producing a series

of wines from the region and we think it’s a cool intriguing name.

I chose Paso Robles, as the region produces outstanding fruit at

approachable pricing. Plus the climate and soils make for rich,

opulent wines for which we have become known.

We started with Serial Red Blend 2015 and Serial Cabernet Sauvignon

2017 and will be adding a series of single-grower cabernet sauvignons.

I am hopeful that our excitement and commitment

to the region and these wines are captured in the bottle.


John Anthony Truchard