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Our Story

After years of farming cabernet sauvignon in the Napa Valley I decided to explore some new opportunities
and start a Paso Robles-focused wine program and call it Serial.

The name comes from the idea that we will be producing a series of wines from the region and we think
it’s a cool intriguing name.

I chose Paso Robles, as the region produces outstanding fruit at approachable pricing. Plus the climate and
soils make for rich, opulent wines for which we have become known.

We started with Serial Red Blend 2015 and Serial Cabernet Sauvignon 2017 and will be adding a series of
single-grower cabernet sauvignons.

I am hopeful that our excitement and commitment to the region and these
wines are captured in the bottle.

JAT

John Anthony Truchard